What The Best Brands Will Do In 2014
The pace of change, disruption, and fragmentation in many industries can sometimes overwhelm even the savviest and experienced of us. There is a very solid level of know-how and experience required to successfully drive marketing and brand strategies and to execute in excellence. Even more so in the future.
Let´s have a look at what I think the main focus areas and aspirations of successful brands will be in 2014:
Being Best in Product and Services Development and Delivery
At the heart of successful marketing and branding is – and also in 2014 and beyond will be- a great product and/or service creation and delivery. Successful brands, products, and services will have a higher level of personalization in order to become more relevant and meaningful to consumers. Besides rational features like quality, price, customer services, etc. the brand decision process…
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