Top Digital Marketing Trends in 2014

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Top Digital Marketing Trends in 2014

digital marketing laptop Top Digital Marketing Trends in 20142013 will be known as the year organizations began embracing different tactics for digital marketing in a big way. It will also be known as the year of the biggest social media changes:Twitter’s IPO announcement, Google andFacebook’s algorithm updates, and the list goes on. This trend of disrupting the digital marketing arena will continue into 2014 and beyond. Here is a roundup of what we predict in 2014 for the digital marketing industry:

Content continues to be king

Social Media Today reported that 78% of CMO’s believe custom content is the future of marketing. Most marketers have embraced and accepted content as a major resource in their efforts. Along with this, there has been an influx of content discovery apps which support the growth trend: Flipboard, Pulse, and Fancy (to name a few). If you’re not dedicating budget towards content development, it may be time to consider doing so!

Growth of video marketing

It goes without saying that videos have the ability to convey a message that is ten times more powerful than text content. Kony 2012 was proof that great video content has the potential of becoming an overnight viral success. Also, with apps like Instagram, Snapchat and Vine, videos are being created, viewed and shared on mobile devices. Facebook has also introduced and enhanced their mobile ads platform. Combined with the mobile potential, we predict that video marketing will grow even more in 2014.

Social media diversification

2013 has been the year of social media growth. We will continue to see this trend in the coming year. 93% of marketers already say they use social media for business, but in 2013 we also saw a surge in popularity of new networks like Pinterest, Vine and Instagram – and have become a part of everyday life. These networks are carving a unique niche for themselves, which means that businesses will continue to use different platforms to build their brands and connect with consumers.

Malware Attack Hits Thousands Of Visitors To Yahoo.com

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Marissa Mayer

Paul Morigi/Getty Images

Yahoo CEO Marissa Mayer

Two internet security firms have warned that hundreds of thousands of Yahoo.com visitors may have encountered malware from Yahoo’s advertising servers, The Washington Post reports.

In a blog post on Friday, Netherlands-based Fox-IT wrote that it “detected and investigated the infection of clients after they visited yahoo.com.” Some advertisements displayed to Yahoo visitors — which are served from ads.yahoo.com – were malicious iframes, hosted on a number of domains, the firm reported.

From The Washington Post:

Ashkan Soltani, a security researcher and Washington Post contributor, alerted me to the issue. Often, he says, such attacks are “the result of hacking an existing ad network. But there’s another possibility, he says. The culprits may have simply submitted the malicious software as ordinary ads, sneaking past Yahoo’s system for filtering out malicious submissions.

The fact that the malware targeted flaws in the Java programming environment is an important reminder that the software has become a security menace. When it was created almost two decades ago, the Java programming language was hailed as a way to make Web sites more interactive. But it has been largely superseded for this purpose by technologies like Flash and JavaScript.

Read more: http://www.businessinsider.com/yahoo-malware-attack-2014-1#ixzz2pY2D88hE