Affiliate Marketing for Dummies – Getting Started
The Do’s and Don’ts
This article on affiliate marketing for dummies is for people who join affiliate marketing without a clue on what to do or where to begin, but don’t worry this happens to the best of us. If you’re like me then the moment you stepped into the affiliate marketing world you were overwhelmed by all the resources, tools, and training that jumped at you, that’s if you had a good sponsor (we’ll talk about that in just a second).
You must ask yourself, what caught your attention most in the industry? Was it the income opportunity, working from home, not having a boss, or just a little bit of all three? Maybe you just want to be successful and start helping people who want change, people who deserve change. Either way I have a few tips for you newbies out there.
Research, Research, and More Research
Before you even think about joining you have to do some research on the program that interests you such as proof videos, article reviews, company history, the company compensation plan, etc. This is a good way to really find out if the company is a scam or not. Don’t be one of those people who see 8 positive reviews and 1 scam review and end up thinking it’s a scam, those people are looking for every reason not to join.
If you made up your final decision then try not to hesitate. I had this same problem with hesitating and it did me no good, why? Well you have to be 110% sure for every decision you make when it comes to choosing a company but don’t get me wrong I do not want to feel like I am forcing you because at the end of the day the decision is all yours. I’m only here to provide information and value to you.
Find a Good Sponsor
Before you join any company you have to make sure you’re signing under a good sponsor. I can speak from experience, I remember joining without knowing anything about affiliate marketing, I must have joined under the worst sponsor alive. Your sponsor needs to provide you the training and resources you need to get off on the right foot because if not then you’re going to kill time finding this all out on your own.
There are a lot of people who come to other sponsors asking for help because their own sponsors abandoned them. They may provide help but you have to understand that the good sponsors have their own team to help out first, but don’t expect for your sponsor to hold your hand through everything. You need to put in your own work because this is your business, a sponsor will only put you on the right foot and guide you whenever you’re lost but he will not make the money for you, you have to work and earn it yourself.
Don’t think you will make money just by joining a program, no, you need to invest in tools like that’ll help you move forward. This is critical for your business, you need to think like a marketer which means investing and learning effective marketing techniques. Have a ‘marketers eye’ go outside and look at all the advertising signs and how they put their words together. You can also get the companies number and maybe do your own advertising. Just an idea ;).
The wonderful thing about investing in a work from home business is that it’s super cheap, the only thing you need to be aware of are the monthly payments most companies ask for. To open up a fast food franchise can cost you over $1,000,000 at times, landscaping businesses can cost up to $500,000, online businesses can cost up to $5,000 depending on what program you choose, not bad right? It’s actually mind blowing. Network Marketing came first in the total globe sales as of 2012 ranking over the many industries like the music industry and gaming industry with over $165 Billion. This alone should motivate you and pump you up to become successful in this industry.
A Little Bit of Me
I, personally love everything about this industry it has taught me so much so far. It has really changed the way I think forever and I know it will do the same for you if you stay focused and positive. My goal here is to help everyone in need because that’s what attracts me most and it should be the same way with you. Don’t just do it for the money do it because you want to, do it because you have that burning desire and faith that you will succeed and watch these same emotions open many many doors for you.
I believe network marketing will be the future and I also believe the 97% fail percentage will drastically decrease within the next few years. Why do I know this because what goes up must come down and if the fail percentage rate is that high then the only way from here is down, especially with all the resources we have on the internet we just have to take advantage of them and use them to the fullest extent.
Ask yourself, where will you be 5 years from now. Do you think you will have the successful life of your dreams? Do you see your hands on the steering wheel of your dream car? Do you see your house up on the hill? You need to dream and dream big and take action everyday. Don’t waste a second because it may be life changing
If you just joined the affiliate marketing world then please don’t be overwhelmed, this takes time, consistency, and patience so stick with it and don’t you quit. If you’re not taking action or learning something everyday then you need to start. Start right this moment, and now that you have this knowledge share it with others who are interested, become a leader and build a team and I promise you the world is yours. Who knows, maybe you’ll make the next Affiliate Marketing for Dummies article :).
- Profitable Affiliate Marketing System Available Now (sbwire.com)
- Informed Round-Up August 14th August 21st 2013 (hiscox.co.uk)
- Affiliate Marketing Courses (colinburnett.com)
- How To Be Sure Your Site Visitors Trust Your Affiliate Marketing Products (littleautomaticmoneymaker.com)
- Affiliate Marketing Tips To Help Your Business Succeed (blog.federico-online.com)
- Need Help With Your Affiliate Marketing Venture? (blog.federico-online.com)
- 5 Important Steps To Success In Affiliate Marketing And Earning Huge Commissions (howcanigetmorecash.com)
- Unwritten Rules on How to Succeed in Affiliate Marketing (drewrynewsntwrk.wordpress.com)
- Why Are My Affiliate Marketing Efforts Failing ? (smarthomebusinesssolutions.com)
3 Digital Marketing Tips Every Brand Should Know for the New Year
Recently, a publication from my home country of Canada wrote one of my favorite pieces about Kiip and what we’re helping redefine. The article explores three things every digital marketer should know, and I’d encourage everyone to read it. I wanted to reiterate and expand upon a few of the points for my LinkedIn audience and examine them through the lens of Kiip.
Without further adieu, here are the three things every digital marketer should know:
1. Build customer loyalty instantly on the first encounter
In the on-demand age we live in, patience wears thin quickly. For a sign of how fast we move, look no further than the fact that people ditch slow-loading videos after two seconds.
We aim to cater to that need for speed by providing rewards that are redeemable on the spot. There’s no waiting around, accumulating points or jumping through hoops – you earned the reward, so why shouldn’t you be able to enjoy it when you want to? We call this conceptconsumable loyalty, the notion of creating the right match of a reward in a moment where your customer is the most receptive. It’s the most effective way to build appreciation in the very limited amount of time you have as a marketer to engage with your customer.
2. Target moments, not impressions
Impressions are an empty metric because they only indicate whether a customer has seen an ad – not whether they actually engaged with the ad, let alone enjoyed it.
We are on a mission to entice brands to focus on moments. Practically every app has some manifestation of these moments to varying degrees of intensity. These mobile moments are important because of the emotion that it embodies. When you are with a user when they are feeling something, the impact is the greatest. Moments can be positive, like leveling up in a game or finishing a to-do list, or even negative. Both ways create opportunities to create meaningful engagement. Moments in our eyes is the currency of hyper-engagement. It’s a metric that’s mathematically sound and capable of fitting in media models and at the same time subjective enough to describe the gap left between the CPC and CPM worlds. There is something to be said about the emotional state of a consumer and we’re measuring it in their responses, in real time.
One of my favorite campaigns we’ve ever done was with Mondelēz International (formerly Kraft), who wanted to own all the “sour” moments in our network by offering Sour Patch Kids rewards. The campaign turned all “sour” moments “sweet” by doing things like rewarding users even if they died in a game. People loved it, and so did the industry – it was named one of Mobile Marketer’s top 10 CPG mobile campaigns of the year.
3. Cater to consumer behavior instead of changing it
Don’t force your customers to alter their path – go where they’re already going. For example, after logging a daily run in a fitness-tracking app, which is more relevant – an invitation to download a random app or a reward for a free bottle of Gatorade; or even a free song download for the consumer’s next workout playlist? One tries to spur an unwanted action and the other taps into a stream of existing behavior.
To consumers, that highly interactive connection makes brand engagement a delight instead of a chore. It is very important to note that the delight can only be unexpected. Most mobile advertising typically ignores this very important distinction. When someone is working toward a predefined objective and knows how to earn a reward, the experience becomes a task for a reward. This is too Pavlovian and removes true delight.
The grander principle here isn’t various buzzwords like “value-exchange”, “gamification” or “beyond-the-banner”. It’s all really quite simple. We’re all humans and we enjoy the simple delights of life. Consumer brands offer products to enhance some aspect of our lives; why can’t they do the same through their first impressions with us? To the extent that this can happen through content, sponsorship, or experiences – this is how integrated marketing has helped change this landscape.
Remember simply to find existing consumer experiences and to find ways to add to it rather than to detract from it.
- Featured on:
Senior Strategic Account Manager, Client Relations at CSG Systems, Inc.
Great article! Very interesting concept. It’s true. People loves surprises, particularly ones that are relevant and can be immediately acted upon and “consumed”.
Offshore Business Development Manager at The Monachie Project
Very well written…And I believe it is really true, in this age of instant analyses of engagement, it has really become necessary to be with the consumer rather than go against and try to force something extraordinary. Some of the most successful campaigns in this digital age have been those that have been simple and in tune with consumer mood.Maria C. and null
Socratic Investments, LLC
You focus on your customer’s loyalty, what makes them come back for more? Good service? Quality products? Digital marketing can focus on customers trust on brands, so make sure that your brand is trustworthy and you can make sure of that by giving them the best experience through great customer service and quality products.
Social media manager
Very interesting article. Thank you for sharing this. Im particularly interested in a point you made in section #1 “creating the right match of a reward in a moment where your customer is most receptive” can you suggest how this might be actioned or give any examples of companies that already do this well?
Sales Professional – Find me on Kindle!
You do hit the one factor that must be managed- no attention span. This becomes crazy when building a brand but it must be addressed. You are on to something important Brian. How about the next post dealing with attention span and ways to break into this, move prospect along buying path, and closing. Or, using no attention span to build a brand.
Manolita Oligo 2ndlive-in senior caregiver at White residence
Servicing a customer is part of every purchase and interaction. So if we do it and experience it everyday in almost everything we do, why isn’t good customer service the norm? We all have stories about when we are treated exceptionally well or extremely poor. We tend to share these extraordinary stories with others. Warren Buffett said it best : It takes 20 years to build a reputation and 5 minutes to ruin it. If you think about that, you’ll things differently.”
Digital Marketing Strategist
The 3rd Rule should come first.. For the simple reason that to bring about a change, you should understand the current status… Behavioral changes happen over a period of time & there is NO 2 mins noodles recipe to it.. Its prudent to start at a common topic of interest & gradually drive the consumers….
Marketing & E-Commerce Department Head at Powerhouse Distributors Inc.
Those are some top-notch observations. I couldn’t agree any better. Instead of forcing them to engage with you, why not pattern your efforts to compliment their behavior. And therefore appearing more genuine rather than obstructive.
Absolute Media Monster. Guaranteed CB Best Seller! Venus Factor Is The Highest Converting, Highest Epc Female Fat Loss Offer Ever. Kyle Leon’s Best Vsl By Far http://441d2rhmkl0m2x2gqa3ivjgkfa.hop.clickbank.net/?tid=VENUS FACTOR
CIO at Maxil Technology Solutions Inc
Brian, I liked the article. I absolutely agree with the fact that highly interactive connection makes brand engagement a delight instead of a chore. It is very important to note that the delight can only be unexpected. Consumer brands offer products to enhance some aspect of our lives; why can’t they do the same through their first impressions with us? To the extent that this can happen through content, sponsorship, or experiences – this is how integrated marketing has helped change this landscape.
Business and Systems Integration Analyst at Accenture Federal Services
Interesting article. Wish companies would pick up on these ideas at a faster pace than what they are going at. There are so many ways to draw consumers in with advertising and it seems like companies are really missing the ball.
Director, Business Development
Companies that can grab a prospects attention instantly are worthy of serious analysis as, especially on LinkedIn, the act of following your company is just the first step. Posting ads or updates for key players in your follower pool is the next step and if you already have their ear its all about making sure the content is worth listening (or in this case reading).
Magento, WordPress, SugarCRM, Drupal, Joomla, iOS, Android, SEO Accounts Manager
Great article! Interesting thoughts. However I can’t agree with some of them. For example “There’s no waiting around, accumulating points or jumping through hoops – you earned the reward, so why shouldn’t you be able to enjoy it when you want to?” I know why! Because people value things they work for. Give a consumer free coupon on the street and see how many such instant coupons will be used. But give a consumer app with point collecting system and make it a game, a mission. Customers will be coming to your store/company over and over again and enjoy seeing app interface changing, new statuses achieved and new benefits collected. I know it because I’m the one who gets exited when my gas tank is empty. Because it means I get new point on my card and more rewards – I’m on the mission)) And I know I’m not the only one… Just saying…
Writing Services • Marketing Services • Social Media Services • Content Creation
Love your article, Brian, especially point #2. As marketers, we can become fixed on impressions or views, which really don’t mean much in the long run. I’ve read some insightful posts and articles which bring up this point in light of the recent Facebook fiasco of losing reach.
Marketing with results
Very good article. For businesses that have reward points, there should be points awarded just for somebody signing up for the program. In signing up a person took as much time out of their lives as they do when they add something to their cart. They should be rewarded for that time and for adding themselves to your marketing campaigns.
Very well written…And I believe it is really true, in this age of instant analyses of engagement, it has really become necessary to be with the consumer rather than go against and try to force something extraordinary. Some of the most successful campaigns in this digital age have been those that have been simple and in tune with consumer mood.
- Kiip Says Its Self-Serve Platform Is Now Open To All Advertisers (techcrunch.com)
- Kiip (programmableweb.com)
- Kiip will fill its digital wallet with rewards for your everyday victories (venturebeat.com)
- Mobile Rewards Startup Kiip Upgrades Its User Contests With New “Challenges” Product (techcrunch.com)
- Kiip raises $11M to reward users for everyday life (venturebeat.com)
- Kiip Says Its Self-Serve Platform Is Now Open To All Advertisers (jeremiahtillman.wordpress.com)
- A Few Words About Customer Loyalty (digitalsurgeons.com)
- Kiip (trentday.wordpress.com)
- Mobile Rewards Startup Kiip Upgrades Its User Contests With New “Challenges” Product (jeremiahtillman.wordpress.com)
- Mobile Rewards Startup Kiip Upgrades Its User Contests With New “Challenges” Product (newspodge.wordpress.com)
Why can’t we be friends? Five steps to better relations between CFOs and CMOs
The application of data analytics offers a useful approach to build more collaboration in support of stronger growth.
Marketing is in the midst of a performance revolution. The application of advanced analytics and plentiful data has allowed chief marketing officers (CMOs) to demonstrate the return on investment from marketing activities with a degree of precision that’s never been possible before. With companies spending as much as 10 percent of their annual budgets on marketing, depending on the industry—a whopping $1 trillion globally—this rapidly developing ability to put hard numbers against marketing performance is music to the ears of both CMOs and CFOs.
Why can’t we be friends? Five steps to better relations between CFOs and CMOs
To date, however, the reality of marketing analytics has fallen short of the promise. Just 36 percent of CMOs, for example, have successfully used analytics to demonstrate quantitatively the marketing return on investment, or MROI.1 This suggests that nearly two-thirds still rely on qualitative measures or none at all. In fact, a 2012 survey showed that 63 percent of projects do not use analytics to inform marketing decisions.2 And the lack of an analytical approach has contributed to a barrier between marketing and finance—often leading to difficult budgeting conversations. One financial-services CMO told us how CFOs typically perceive his function: “Marketing has a vague status. We’re going to give a certain amount of dollars to those guys. They’re going to make ads and do whatever it is they do. And let’s hope it generates demand.”
To reverse this perception, we believe that CMOs must become true collaborators with CFOs and adopt an MROI approach that’s driven by analytics. The good news is that the same mountains of data that can deliver an array of value-creating insights can also help CMOs demonstrate marketing return on investment at a level of detail that the CFO expects. In our work with clients in dozens of sectors over more than five years, we have found that the strongest CMO–CFO partnerships develop when both parties take five actions: open their books to scrutiny, focus on the metrics that matter, balance short-term and long-term value creation, consider savings as well as spending, and seek opportunities to collaborate.
The opportunity is enormous. In our experience, companies that adopt this marketing-analytics approach can unlock 10 to 20 percent of their marketing budget to either reinvest in marketing or return to the bottom line.
Create an ‘open book’ mind-set
Creating transparency into operations is the starting point for marketing to help CFOs understand where and how value is being gained or lost. CMOs often find it hard to say how much they actually spend—by product, market, or strategic intent, for example, or by activity—on IT, different parts of the purchase funnel, digital and social media, or nonadvertising activities such as sponsorships, promotions, and trade events. It can be challenging because different regions may allocate the same spending to different categories. A trade-fair expenditure might fall into short-term spending in one market, for instance, but long-term brand-building spending in another.
Bringing people and activities into line is essential but seldom easy. Marketing departments are often reluctant to look beyond their own fiefdoms; it’s also time-consuming to align spending categories accurately—and a major task to communicate the value of doing so. An automotive company, for example, held more than a dozen workshops in six months to explain why it mattered and to ensure that the global marketing function clearly understood the value of analytics. The company used this process to develop a common approach for answering the seemingly basic question of why it was spending marketing dollars. For example, was it trying to promote the brand or draw customers into the showroom? Drawing such distinctions makes it easier for any CMO to answer basic questions about where and how marketing dollars are spent—and makes budgeting discussions much more productive.
Focus on the metrics that matter
Ideally, the relationship between the CFO and the CMO needs to function more like a partnership, in which the two explore together the performance that drives shareholder returns. That means CMOs will need to focus on the metrics that are most aligned with corporate business goals, which CFOs can help identify. Typically, these will not be brand awareness, share of voice in the market, or the number of “likes” on Facebook— areas where many currently focus—unless those numbers can be tied to profit. CMOs must demonstrate and track marketing’s impact by focusing on those key performance indicators (KPIs) that are most important for shareholder value such as return on investment, net present value, and operating margins.
Marketing KPIs that don’t directly address shareholder value and the company’s objectives don’t tell the CMO or the CFO where marketing efforts are having the most desired impact. This doesn’t portend an end to the creativity required to touch people’s emotions; it only means plumbing the same reservoirs of data that spark that creativity to better define when and where to target audiences with which messages— and to demonstrate the value in doing so.
In collaboration with the CFO, the CMO can develop a set of objectives that directly contribute to financial objectives and business goals. At the automotive company referred to earlier, for example, the CMO and CFO worked together with their teams to draw up a global set of financial and nonfinancial metrics for the short and long term. Financial metrics would typically include obvious numbers such as sales, return on investment, and cost per customer, while nonfinancial metrics included the number of people visiting dealers or long-term indicators of the health of the brand such as the number of customers considering the brand.
We’ve often found it helpful to create a chart to illustrate how business and financial goals at the top cascade down to marketing KPIs, then to tactics and strategies that can deliver on those KPIs, and finally to those metrics that measure the effectiveness of those strategies or tactics. In practice, marketing KPIs need to incorporate customer-acquisition and retention targets and costs. These metrics can easily be translated back into the company’s top-line or bottom-line performance, which resonates more with the CFO.
Given the complexity of marketing today, it can be difficult to develop metrics that prove categorically that an initiative is working. The metrics still matter in those cases, but what matters more is that the CMO and CFO agree on them.
Balance short-term and long-term value creation
One of marketing’s biggest challenges has always been managing the trade-off between short-term spending to boost sales and longer-term brand building. Econometric analysis can estimate the benefits of different combinations of marketing tactics—so-called marketing-mix modeling (MMM)—and to some extent is effective in helping allocate budget resources. Yet such activities drive only 20 to 40 percent of total sales, and so traditional MMM reflects a small portion of the total value of marketing investments, much of which can be attributed to the harder-to-measure power of the brand. The brand naturally takes much longer to develop, up to five years, but it has far greater staying power than a single piece of advertising.
Long-term brand performance is affected by many factors, which makes measuring the impact of investment challenging and the data harder to unearth. Calculating short-term effects separately from long-term benefits can help managers isolate which marketing activities truly build brand equity. With those calculations in hand, marketers can go to the CFO with the data to inform nuanced decisions about where to put dollars to boost short-term returns or build long-term equity.
Consider one food brand, for example. Marketing managers decided to connect with customers using Facebook advertising bolstered by contests, relevant sponsored blogs, photo-sharing incentives, and shopping-list applications. The approach delivered sales results similar to traditional marketing, including TV advertising and print promotions, at a fraction of the cost. Brand managers, therefore, considered massive cuts to their TV- and print-advertising budgets in favor of spending more on social-media channels. However, when they included long-term effects in their calculations, they realized that the contribution of TV advertising significantly out-paced online displays and social media at delivering the emotional connection needed to build brand equity.
Look at savings as well as spending
The concept of lean has driven tremendous productivity globally, largely by cutting waste and improving efficiency. While the concept’s origins are in manufacturing, it has long been applied in nonmanufacturing settings, including the finance function.3 Most marketing functions would also do well to embrace lean concepts—certainly they would find it worth taking a close look at procurement. Any savings could be invested elsewhere, and the effort would demonstrate responsible stewardship of company resources.
A data-driven approach to procurement isn’t a new concept, though marketers have been slow to embrace it. Something as simple as benchmarking marketing’s spending on external agencies could lead to astonishing cost savings and, once again, the CMO can go to the CFO with solid evidence on budgeting. At one consumer-packaged-goods company, for example, a series of strong brands had evolved in separate silos, each with its own marketing budget. On closer examination, marketing managers discovered the company was spending three times the industry benchmark on coupons, 50 percent more than the industry average on research, and overtesting TV commercials without improving them. It was also using more than four dozen market-research companies to conduct similar tasks. As a result of this insight, the company overhauled its spending on promotions, market research, and advertising, redirecting nearly 20 percent of its marketing budget to more growth-oriented tactics.
Seek opportunities to collaborate
As obvious as it may seem, one way to improve the CMO–CFO relationship is for both parties to recognize that they’re on the same team. CMOs should invite finance to participate in marketing’s planning process to build bridges but also to benefit from financial expertise. Spending time in the same room is a good start. Taking the time to speak with the CFO about the shape of the company and any shifting priorities will allow CMOs to be more attuned to the business and to move more quickly to make adjustments as necessary.
The experience at one global insurance company is illustrative. The company’s CMO found himself under pressure from the board to demonstrate the value of marketing activities—while at the same time, the company’s competitors were massively outspending it, solidifying their “top of mind” position with consumers. He recognized that he needed not only to justify the current marketing budget but also to ensure it was more effective to meet the challenge from competitors.
To build support for his effort, the CMO reached out to other parts of the business, including finance, explained that he wanted to adopt a more investment-oriented approach to marketing, and invited them to support the effort. They agreed on three goals for both the marketing and finance departments: to better clarify the role of marketing to the business, to better inform the analytics with their combined input on the assumptions, and to better understand the results coming out of the analysis. The CFO appointed a representative from finance to join the effort— and the CMO agreed, up front, to discontinue any activities that proved uneconomic.
In the end, the CMO was able to demonstrate quantitatively the impact of marketing on business goals and save his budget. Moreover, in the process of doing so, he developed a tool to show where his next marketing dollar should go and what he could expect in return. This allowed the CMO to follow an investment-oriented approach to marketing decisions, pursuing campaigns and other activities, and it provided the finance department with confidence that marketing was investing wisely.
An analytical approach to marketing may not mean the end of difficult budgeting conversations between the CMO and CFO. But the emergence of marketing-data analytics provides them a new common ground on which to compare notes and achieve a better understanding
- KnowledgeAdvisors Launches First-Ever EMEA Analytics Symposium in… (prweb.com)
- Marketers Don’t Know What the Fuck We Are Talking About (fliptop.com)
- What Your CEO Really Wants To Know About And Why (fliptop.com)
- The Executive Recruiter Perspective On The CMO-CIO Power Partnership (forbes.com)
- The VP of Sales – Does he Think or Know? (fliptop.com)
- Vision Metrics 360 Feedback Survey & HR Cloud Analytics Firm Enters Arabic-speaking Market (prweb.com)
- Using Metrics to Bridge Marketing and Finance (business2community.com)
- Revenue Marketing Fall-Out: The CMO/CFO Relationship (business2community.com)
50 Attributes of a Great Copywriter
- 50 Attributes of a Great Copywriter (jeffbullas.com)
- The “4 Ps” of Persuasive Email Copywriting (getresponse.com)
- American Writers & Artists Inc. to Host Virtual B2B Copywriting Summit (virtual-strategy.com)
- A Surefire Cure for Writer’s Block (getresponse.com)
- 16 tips for hiring a copywriter (raventools.com)
- Copywriting Tips for a More Effective About Page (socialmediatoday.com)
- 5 Email Tips for Do-It-Yourself Copywriters (getresponse.com)
- How to Create Strong Copy Through Research (socyberty.com)
- Write Now: Beginner Copywriting Tips for Effective Online Marketing (socialmediatoday.com)
- Career Insight: Copywriting (business2community.com)
On any given day, how many people do you see walking by with a flip phone? A discman? We’ll venture a guess that you’re probably not seeing very many. Technologies have advanced, replacing these once innovative devices with a more efficient, multi-function tool.
The same can be said about the world of consumer data and its applications in understanding brand health.
Traditionally, companies used focus groups and surveys as their primary research methods. Such practices provided insights into the preferences and behaviors of a brand’s target demographic. That being said, they also presented significant limitations:
- Bias: Given the small size of focus groups and the regimented manner in which they are run, participants are often influenced by other participants and moderators.
- Unreliable Results: Audience samples are rarely an accurate representation of the larger target audience.
- High Costs: Crafting questions, gathering a representative sample, conducting surveys, and analyzing results… it takes a lot of time and money to regularly and effectively execute such studies.
Over the past decade, avenues have opened up for more efficient forms of research. Socialmedia technologies have completely changed the way in which consumers perceive, engage, and consume brands. Postcards requesting customer feedback have been replaced with unsolicited endorsements shared on Facebook brand pages. Angry calls to customer service have been replaced with scorching (and public) 140 character tweets. Consumer feedback is now available in real-time at a massive scale, so why would we continue to limit ourselves to surveys and focus groups? It makes sense to harness the power of consumer social media activity to better understand brands.
- Small Spaces, Smart Content (shoretelsky.com)
- ‘Focusing’ in on patron needs (ripslawlibrarian.wordpress.com)
- 3 Reasons Traditional Market Research Is Becoming Irrelevant (thresholdtechnologycurvemodel.wordpress.com)
- 3 Reasons Traditional Market Research Is Becoming Irrelevant (stephendarorionmarketing.wordpress.com)
- 5 Reasons Why Big Data Will Crush Big Research (forbes.com)
- focus group (tomfishburne.com)
- Driving Innovation with Social Insights (business2community.com)
- Why are we doing a focus group? (chineselivesinbirmingham.wordpress.com)
- 2 Things….The Bobs and Focus Group (whatchamakinnow.blogspot.com)
- The Future Of Customer Experience Is More Than Social (blogs.sap.com)
Social Media Marketing Tips and Insights from a Big Boring Brand
- Social Media Marketing: What is Your Goal? (moz.com)
- 5 Tips For An Awesome B2B Social Media Marketing Strategy (business2community.com)
- How Do I Get Started With Social Media Marketing? (business2community.com)
- 46 Amazing Social Media Facts in 2013 (Jeff Bullas – edited and reblogged) (stephendaroriinzion.wordpress.com)
- Build Your Reputation With This Social Media Marketing Advice (johngibson168.wordpress.com)
- Best of “42 Rules for B2B Social Media Marketing” (business2community.com)
- Increasing your Blog Audience through Social Media – Expert Advice from Jeff Bullas (viralheat.com)
- Big Data and its impact on Social Media Marketing (webbloggerssocialenterprise.wordpress.com)
- Features of an Excellent Social Media Marketing Agency (thesocialammo.wordpress.com)
- Why Social Media is Essential for Business in 2014 (truthscoop.com)