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tumblr llcw71K5md1qiqf01o1 500 10 very creative billboard advertisements from around the world by Jay Mug
Nike Billboard in NYC

Yesterday you said tomorrow

tumblr lln5jqiRBI1qiqf01o1 500 10 very creative billboard advertisements from around the world by Jay Mug
Kill Bill Billboard in NYC – Bloody Mess

tumblr lln5opCDu71qiqf01o1 500 10 very creative billboard advertisements from around the world by Jay Mug
Realhiphop.com.br Outdoor Advertising

tumblr llnx22X4Vw1qiqf01o1 500 10 very creative billboard advertisements from around the world by Jay Mug
Sony PSP Transparant Billboard Advertising

tumblr lm60gmbhB81qiqf01o1 500 10 very creative billboard advertisements from around the world by Jay Mug
McDonald’s free coffee promotion.

tumblr lmdzgyOBji1qiqf01o1 500 10 very creative billboard advertisements from around the world by Jay Mug
Mondo Pasta Boat Advertising

tumblr lnguymJuNy1qiqf01o1 500 10 very creative billboard advertisements from around the world by Jay Mug
The first ever plant billboard. Coca-Cola and WWF have unveiled a new 60-by-60-foot billboard in the Philippines that’s covered in Fukien tea plants, which absorb air pollution.

tumblr ln8kcvEQIL1qiqf01o1 500 10 very creative billboard advertisements from around the world by Jay Mug
Allstate Insurance: Marina Tower

tumblr ln2yfzDmT41qiqf01o1 500 10 very creative billboard advertisements from around the world by Jay Mug
Powerhouse Gym Outdoor Ad

tumblr ln2xmoqdLG1qiqf01o1 500 10 very creative billboard advertisements from around the world by Jay Mug
Oltimer Restaurants – Special Poster for “Oldtimer”, a big Austrian chain for motorway rest stops

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Why is Ad Blocking Suddenly so Popular? + [INFOGRAPHIC]

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Ad blocking has existed for several years now, but has been adopted by millions of Internet users in the past several months. There were only 120,000 ad blocking users in January 2010, and in the past few months, ad blocking has increased by over a million users every month, which we tracked through the Chrome and Firefox webstores. This is a much higher rate than ever before. Why is this happening? Why now?

 

Let’s try to isolate all our variables in this ad-blocking equation. We have:

 

a) the actual ads (quality and type)

Have ads changed much over the past several years? It seems to me that ads have remained constant, with some sites presenting obtrusive, loud and animated ads, while other sites present more conservative ads. With the exception of video ads, which are relatively new, the spectrum of online advertising has not changed much. So, a change in the actual ads must not be a cause of the rise in ad blocking.

b) internet users

Have the Internet users changed over the past two or three years? There are two possible ways that Internet users changed. Either they have become fed up with the same old advertising. Or, they have seen so much Internet content, that they now feel entitled to ad-free content. Most likely, both of these are causes.

c) browsers and web-stores

Many internet users are migrating to Google Chrome from Internet Explorer and Mozilla Firefox. Now, Chrome has over 35% of the browser market share (Source:StatCounter). Chrome has a super-effective web-store, with thousands of extensions available. More people are installing extensions now than ever before, and this inevitably leads to an increase in ad-blocking users.

d) ad-blocking technology

Has ad-blocking technology changed? AdBlock still blocks ads, as usual. But in order for AdBlock to have gained momentum, it needed to reach a critical mass. AdBlock technology is based on rules, which allowed it to become more effective as more users installed it (network effect). Only then, it provided enough value for its end-users, which then lead to a huge rise in downloads.

The result:

 

Many people seem to have a strong opinion on this subject matter; what’s yours?

Jacob

 

P.S. Check out dsero.com to recover revenue from ad-blocking users on your site! Anti-AdBlock is here.