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tumblr llcw71K5md1qiqf01o1 500 10 very creative billboard advertisements from around the world by Jay Mug
Nike Billboard in NYC

Yesterday you said tomorrow

tumblr lln5jqiRBI1qiqf01o1 500 10 very creative billboard advertisements from around the world by Jay Mug
Kill Bill Billboard in NYC – Bloody Mess

tumblr lln5opCDu71qiqf01o1 500 10 very creative billboard advertisements from around the world by Jay Mug
Realhiphop.com.br Outdoor Advertising

tumblr llnx22X4Vw1qiqf01o1 500 10 very creative billboard advertisements from around the world by Jay Mug
Sony PSP Transparant Billboard Advertising

tumblr lm60gmbhB81qiqf01o1 500 10 very creative billboard advertisements from around the world by Jay Mug
McDonald’s free coffee promotion.

tumblr lmdzgyOBji1qiqf01o1 500 10 very creative billboard advertisements from around the world by Jay Mug
Mondo Pasta Boat Advertising

tumblr lnguymJuNy1qiqf01o1 500 10 very creative billboard advertisements from around the world by Jay Mug
The first ever plant billboard. Coca-Cola and WWF have unveiled a new 60-by-60-foot billboard in the Philippines that’s covered in Fukien tea plants, which absorb air pollution.

tumblr ln8kcvEQIL1qiqf01o1 500 10 very creative billboard advertisements from around the world by Jay Mug
Allstate Insurance: Marina Tower

tumblr ln2yfzDmT41qiqf01o1 500 10 very creative billboard advertisements from around the world by Jay Mug
Powerhouse Gym Outdoor Ad

tumblr ln2xmoqdLG1qiqf01o1 500 10 very creative billboard advertisements from around the world by Jay Mug
Oltimer Restaurants – Special Poster for “Oldtimer”, a big Austrian chain for motorway rest stops

Why is Ad Blocking Suddenly so Popular? + [INFOGRAPHIC]

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Ad blocking has existed for several years now, but has been adopted by millions of Internet users in the past several months. There were only 120,000 ad blocking users in January 2010, and in the past few months, ad blocking has increased by over a million users every month, which we tracked through the Chrome and Firefox webstores. This is a much higher rate than ever before. Why is this happening? Why now?

 

Let’s try to isolate all our variables in this ad-blocking equation. We have:

 

a) the actual ads (quality and type)

Have ads changed much over the past several years? It seems to me that ads have remained constant, with some sites presenting obtrusive, loud and animated ads, while other sites present more conservative ads. With the exception of video ads, which are relatively new, the spectrum of online advertising has not changed much. So, a change in the actual ads must not be a cause of the rise in ad blocking.

b) internet users

Have the Internet users changed over the past two or three years? There are two possible ways that Internet users changed. Either they have become fed up with the same old advertising. Or, they have seen so much Internet content, that they now feel entitled to ad-free content. Most likely, both of these are causes.

c) browsers and web-stores

Many internet users are migrating to Google Chrome from Internet Explorer and Mozilla Firefox. Now, Chrome has over 35% of the browser market share (Source:StatCounter). Chrome has a super-effective web-store, with thousands of extensions available. More people are installing extensions now than ever before, and this inevitably leads to an increase in ad-blocking users.

d) ad-blocking technology

Has ad-blocking technology changed? AdBlock still blocks ads, as usual. But in order for AdBlock to have gained momentum, it needed to reach a critical mass. AdBlock technology is based on rules, which allowed it to become more effective as more users installed it (network effect). Only then, it provided enough value for its end-users, which then lead to a huge rise in downloads.

The result:

 

Many people seem to have a strong opinion on this subject matter; what’s yours?

Jacob

 

P.S. Check out dsero.com to recover revenue from ad-blocking users on your site! Anti-AdBlock is here.

5 Top Tips for Content Marketing Success

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5 Top Tips for Content Marketing Success

5 Top Tips for Content Marketing Success

The power of online marketing on a social web has only scratched the surface of its full potential.

This year smart marketers will stop using content as a bullhorn and start using it as a platform for building engaged communities. Customers will no longer be seen simply as a source of revenue, but instead as a near endless stream of research, innovation, and sales.

This transition will mean targeted communities that are smaller and more social than the mass media audiences of the past will succeed like never before. Therefore, content will have to be focused, refined, interactive, shareable, and (most importantly) involve the audience in the creation process.

To get you ready for these important changes, here are five top tips for content marketing success:

#1. Bring the Customers Inside

Customers want businesses to solve their problems and are willing participants in that value creation process… if given the chance. Unfortunately, much of what we call “social” media marketing has hardly lived up to its name.

The key will be to move beyond the mass marketing mentality of “us vs. them.”

By empowering your customers to become part of your business processes you’ll get a great low-cost source of research & innovation.

There’s also no greater sales force in the world than a satisfied customer. And while this was once an added bonus for marketers, it’s quickly becoming a necessity. Customers increasingly vet their purchasing decisions through social networks before even considering a company’s traditional marketing.

Some things to try:

  • Ask for customer input on new projects you’re working on.
  • Allow customers to tell their own stories through co-created content (see below).
  • Create incentives (social and financial) for customers to become evangelists of your business.
  • Make sure to show that you are actually using the feedback you receive.

#2.  Focus, Focus, Focus

In the mass marketing era, half of the advertising was wasted but we just don’t know which half.

The Internet has created an ultra-segmented marketplace, which allows smart marketers to create specialized content that solves specific problems.

To be successful, your content has to be focused on a well-defined niche audience. Take the time to map out exactly who you are targeting by developing a detailed profile of your audience, including demographics, psychographics, and a thorough understanding of how they negotiate their social space.

#3. Get Organized

Most people classify content by format (blog, video, Tweet, etc.), often leading to repetitiveness and a sense by your audience that you’re shouting at them (rather than talking with them).

Why don’t you try a different framework, one that will give you a much clearer look at the role each piece of content plays in driving interaction within your community.

When you are planning out your editorial calendar, separate content into one of three categories, defined by how that piece of content was created:

  • Original content – This is material created directly by you. It should address a specific customer need – be that information, instruction, humor, motivation, etc. Use it as a way to highlight your expertise, make yourself useful, and build trust with your audience.
  • Co-created content – Created together with others. In particular, you should target influencers within the niche who can help build your authority. Examples of this are guest posts like this one, a webinar highlighting the successes of your top customers, or a podcast with someone who has expertise that complements your own.
  • Curated content – Created by others but useful in some way to your audience. This includes stuff like retweets or emailing your list with a useful report that was created by another organization.

Reframing your thinking in this way will force you to always keep in mind the business purpose behind everything you create and share.

#4. Get Emotional

In his awesome book Contagious, Wharton professor Jonah Berger showed us that one of the key reasons people share content online is because it arouses a person’s emotion.

Content has to go beyond just being useful; it has to be unforgettable. Rather than trying to churn out quantity, take the time to figure out what kind of emotions move your audience.

In doing so, it’s important to remember that not all emotion is created equal. In his research, Berger identifies that certain kinds of emotions – those that get people “aroused” like awe, passion, and anger – are much more likely to drive shares than those that make people feel toned down – like sadness, relaxation, or contentment.

Ultimately, don’t be afraid to rock the boat a bit, because what gets one person excited might turn another one away. As long as you are exciting the right people (and treating everyone well in the process), it’s ok to let some people go.

#5. Respect the Numbers but Don’t be a Machine

There are so many tools out there that allow you to use data to paint a picture of your social landscape. So many in fact that it can turn into a hindrance if you’re not careful.

Don’t get me wrong, it’s absolutely crucial to analyze and optimize, but all the data in the world won’t do you a bit of good if you don’t understand people.

And one of the most important things to understand about people is that they change. Often. Data can be an important tool for measuring these changes – it can help you test assumptions and sometimes provide a needed reality check. But it’s no replacement for digging in and becoming part of your customer community.

So, make the effort to really get to know your customers. Instead of just mass emailings and webinars, take time to have individual conversations. Understand what people are struggling with and you’ll have a near endless stream of ideas for new content to create.

The Big Picture

The world of marketing is changing, and I would argue it’s for the better. By harnessing the power of community, businesses are ending the awful competition between buyer and seller, replacing it with a much healthier process of mutual value creation.

In 2014 the kind of guesswork that has long been the way marketers figure out what their audience wants will be replaced by actually getting to know the customers themselves. By talking with them instead of at them, we can start to create a new way of doing business, one that helps bring people together to solve the problems of our day.

You now have the framework to get started. Use it to go out and build yourself a dynamic, engaged, and profitable community in 2014.

Guest author: Jake Parent has been building communities for more than a decade. His site Learn To Be Heard teaches marketers and entrepreneurs how to use blogging and other social media to transform an audience of static listeners into a dynamic group of engaged participants. 

 

 

Want to learn how to make your blog and content a success with social media marketing?

My book – “Blogging the Smart Way – How to Create and Market a Killer Blog with Social Media” – will show you how.

It is now available to download. I show you how to create and build a blog that rocks and grow tribes, fans and followers on social networks such as Twitter and Facebook. It also includes dozens of tips to create contagious content that begs to be shared and tempts people to link to your website and blog.

I also reveal the tactics I used to grow my Twitter followers to over 185,000.

Download and read it now.

 

 
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Read more at http://www.jeffbullas.com/2014/01/06/5-top-tips-for-content-marketing-success/#gXrHFDd6JuY4t6Uy.99

Malware Attack Hits Thousands Of Visitors To Yahoo.com

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Marissa Mayer

Paul Morigi/Getty Images

Yahoo CEO Marissa Mayer

Two internet security firms have warned that hundreds of thousands of Yahoo.com visitors may have encountered malware from Yahoo’s advertising servers, The Washington Post reports.

In a blog post on Friday, Netherlands-based Fox-IT wrote that it “detected and investigated the infection of clients after they visited yahoo.com.” Some advertisements displayed to Yahoo visitors — which are served from ads.yahoo.com – were malicious iframes, hosted on a number of domains, the firm reported.

From The Washington Post:

Ashkan Soltani, a security researcher and Washington Post contributor, alerted me to the issue. Often, he says, such attacks are “the result of hacking an existing ad network. But there’s another possibility, he says. The culprits may have simply submitted the malicious software as ordinary ads, sneaking past Yahoo’s system for filtering out malicious submissions.

The fact that the malware targeted flaws in the Java programming environment is an important reminder that the software has become a security menace. When it was created almost two decades ago, the Java programming language was hailed as a way to make Web sites more interactive. But it has been largely superseded for this purpose by technologies like Flash and JavaScript.

Read more: http://www.businessinsider.com/yahoo-malware-attack-2014-1#ixzz2pY2D88hE

Gawker Loses Its Unbelievable Traffic Machine

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Neetzan Zimmerman is leaving Gawker Media to work at social media startup Whisper.

Zimmerman has what we in the blogging game call the “pageview gene.”*

He generates an insane amount of traffic. How insane, you ask? Well, for Gawker.com he was 99% of the site’s uniques.

For Gawker Media at large, he was equally impressive. Using Gawker’s publicly posted traffic for its writers, we put together the following comparison of Gawker, Gizmodo, and Lifehacker.

In October, Zimmerman alone had more unique visits than Gizmodo or Lifehacker.

His departure will leave a big hole in Gawker Media, but the company has 106 million monthly visits, so it will survive just fine.

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Affiliate Marketing for Dummies – Getting Started

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The Marketing Metrics Continuum provides a fra...

The Marketing Metrics Continuum provides a framework for how to categorize metrics from the tactical to strategic. (Photo credit: Wikipedia)

English: Mobile marketing research - Methods

English: Mobile marketing research – Methods (Photo credit: Wikipedia)

Affiliate Marketing for Dummies – Getting Started

The Do’s and Don’ts

This article on affiliate marketing for dummies is for people who join affiliate marketing without a clue on what to do or where to begin, but don’t worry this happens to the best of us. If you’re like me then the moment you stepped into the affiliate marketing world you were overwhelmed by all the resources, tools, and training that jumped at you, that’s if you had a good sponsor (we’ll talk about that in just a second).

You must ask yourself, what caught your attention most in the industry? Was it the income opportunity, working from home, not having a boss, or just a little bit of all three? Maybe you just want to be successful and start helping people who want change, people who deserve change. Either way I have a few tips for you newbies out there.

Research, Research, and More Research

Before you even think about joining you have to do some research on the program that interests you such as proof videos, article reviews, company history, the company compensation plan, etc. This is a good way to really find out if the company is a scam or not. Don’t be one of those people who see 8 positive reviews and 1 scam review and end up thinking it’s a scam, those people are looking for every reason not to join.

If you made up your final decision then try not to hesitate. I had this same problem with hesitating and it did me no good, why? Well you have to be 110% sure for every decision you make when it comes to choosing a company but don’t get me wrong I do not want to feel like I am forcing you because at the end of the day the decision is all yours. I’m only here to provide information and value to you.

Find a Good Sponsor

Before you join any company you have to make sure you’re signing under a good sponsor. I can speak from experience, I remember joining without knowing anything about affiliate marketing, I must have joined under the worst sponsor alive. Your sponsor needs to provide you the training and resources you need to get off on the right foot because if not then you’re going to kill time finding this all out on your own.

There are a lot of people who come to other sponsors asking for help because their own sponsors abandoned them. They may provide help but you have to understand that the good sponsors have their own team to help out first, but don’t expect for your sponsor to hold your hand through everything. You need to put in your own work because this is your business, a sponsor will only put you on the right foot and guide you whenever you’re lost but he will not make the money for you, you have to work and earn it yourself.

Investing

Don’t think you will make money just by joining a program, no, you need to invest in tools like that’ll help you move forward. This is critical for your business, you need to think like a marketer which means investing and learning effective marketing techniques. Have a ‘marketers eye’ go outside and look at all the advertising signs and how they put their words together. You can also get the companies number and maybe do your own advertising. Just an idea ;).

The wonderful thing about investing in a work from home business is that it’s super cheap, the only thing you need to be aware of are the monthly payments most companies ask for. To open up a fast food franchise can cost you over $1,000,000 at times, landscaping businesses can cost up to $500,000, online businesses can cost up to $5,000 depending on what program you choose, not bad right? It’s actually mind blowing. Network Marketing came first in the total globe sales as of 2012 ranking over the many industries like the music industry and gaming industry with over $165 Billion. This alone should motivate you and pump you up to become successful in this industry.

A Little Bit of Me

I, personally love everything about this industry it has taught me so much so far. It has really changed the way I think forever and I know it will do the same for you if you stay focused and positive. My goal here is to help everyone in need because that’s what attracts me most and it should be the same way with you. Don’t just do it for the money do it because you want to, do it because you have that burning desire and faith that you will succeed and watch these same emotions open many many doors for you.

I believe network marketing will be the future and I also believe the 97% fail percentage will drastically decrease within the next few years. Why do I know this because what goes up must come down and if the fail percentage rate is that high then the only way from here is down, especially with all the resources we have on the internet we just have to take advantage of them and use them to the fullest extent.

Ask yourself, where will you be 5 years from now. Do you think you will have the successful life of your dreams? Do you see your hands on the steering wheel of your dream car? Do you see your house up on the hill? You need to dream and dream big and take action everyday. Don’t waste a second because it may be life changing

If you just joined the affiliate marketing world then please don’t be overwhelmed, this takes time, consistency, and patience so stick with it and don’t you quit. If you’re not taking action or learning something everyday then you need to start. Start right this moment, and now that you have this knowledge share it with others who are interested, become a leader and build a team and I promise you the world is yours. Who knows, maybe you’ll make the next Affiliate Marketing for Dummies article :).

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English: A schematic illustrating the evolving...

English: A schematic illustrating the evolving relationship between the firm and its customers via the marketing orientation, which includes the introduction of a new marketing concept, customer enrichment marketing. (Photo credit: Wikipedia)

LinkedinAnswers

LinkedinAnswers (Photo credit: Wikipedia)

English: A business ideally is continually see...

English: A business ideally is continually seeking feedback from customers: are the products helpful? are their needs being met? Constructive criticism helps marketers adjust offerings to meet customer needs. Source of diagram: here (see public domain declaration at top). Questions: write me at my Wikipedia talk page (Photo credit: Wikipedia)

An example of the use of a virtuous circle in ...

An example of the use of a virtuous circle in management. (Photo credit: Wikipedia)

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linkedin (Photo credit: Inmobiliaria Lares, Cangas)

LinkedIn One Percent Most Viewed Profiles Email

LinkedIn One Percent Most Viewed Profiles Email (Photo credit: DavidErickson)

3 Digital Marketing Tips Every Brand Should Know for the New Year

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Recently, a publication from my home country of Canada wrote one of my favorite pieces about Kiip and what we’re helping redefine. The article explores three things every digital marketer should know, and I’d encourage everyone to read it. I wanted to reiterate and expand upon a few of the points for my LinkedIn audience and examine them through the lens of Kiip.

Without further adieu, here are the three things every digital marketer should know:

1. Build customer loyalty instantly on the first encounter

In the on-demand age we live in, patience wears thin quickly. For a sign of how fast we move, look no further than the fact that people ditch slow-loading videos after two seconds.

We aim to cater to that need for speed by providing rewards that are redeemable on the spot. There’s no waiting around, accumulating points or jumping through hoops – you earned the reward, so why shouldn’t you be able to enjoy it when you want to? We call this conceptconsumable loyalty, the notion of creating the right match of a reward in a moment where your customer is the most receptive. It’s the most effective way to build appreciation in the very limited amount of time you have as a marketer to engage with your customer.

2. Target moments, not impressions

Impressions are an empty metric because they only indicate whether a customer has seen an ad – not whether they actually engaged with the ad, let alone enjoyed it.

We are on a mission to entice brands to focus on moments. Practically every app has some manifestation of these moments to varying degrees of intensity. These mobile moments are important because of the emotion that it embodies. When you are with a user when they are feeling something, the impact is the greatest. Moments can be positive, like leveling up in a game or finishing a to-do list, or even negative. Both ways create opportunities to create meaningful engagement. Moments in our eyes is the currency of hyper-engagement. It’s a metric that’s mathematically sound and capable of fitting in media models and at the same time subjective enough to describe the gap left between the CPC and CPM worlds. There is something to be said about the emotional state of a consumer and we’re measuring it in their responses, in real time.

One of my favorite campaigns we’ve ever done was with Mondelēz International (formerly Kraft), who wanted to own all the “sour” moments in our network by offering Sour Patch Kids rewards. The campaign turned all “sour” moments “sweet” by doing things like rewarding users even if they died in a game. People loved it, and so did the industry – it was named one of Mobile Marketer’s top 10 CPG mobile campaigns of the year.

3. Cater to consumer behavior instead of changing it

Don’t force your customers to alter their path – go where they’re already going. For example, after logging a daily run in a fitness-tracking app, which is more relevant – an invitation to download a random app or a reward for a free bottle of Gatorade; or even a free song download for the consumer’s next workout playlist? One tries to spur an unwanted action and the other taps into a stream of existing behavior.

To consumers, that highly interactive connection makes brand engagement a delight instead of a chore. It is very important to note that the delight can only be unexpected. Most mobile advertising typically ignores this very important distinction. When someone is working toward a predefined objective and knows how to earn a reward, the experience becomes a task for a reward. This is too Pavlovian and removes true delight.

The grander principle here isn’t various buzzwords like “value-exchange”, “gamification” or “beyond-the-banner”. It’s all really quite simple. We’re all humans and we enjoy the simple delights of life. Consumer brands offer products to enhance some aspect of our lives; why can’t they do the same through their first impressions with us? To the extent that this can happen through content, sponsorship, or experiences – this is how integrated marketing has helped change this landscape.

Remember simply to find existing consumer experiences and to find ways to add to it rather than to detract from it.

 

Stéphén Dǻrori


  • Laura James

    Laura James

    Senior Strategic Account Manager, Client Relations at CSG Systems, Inc.

    Great article! Very interesting concept. It’s true. People loves surprises, particularly ones that are relevant and can be immediately acted upon and “consumed”.

    1 day ago

  • Ankit Mohan

    Ankit Mohan

    Offshore Business Development Manager at The Monachie Project

    Very well written…And I believe it is really true, in this age of instant analyses of engagement, it has really become necessary to be with the consumer rather than go against and try to force something extraordinary. Some of the most successful campaigns in this digital age have been those that have been simple and in tune with consumer mood.

    1 day ago

    Maria C. and null
  • Roderick Hunnicutt

    Roderick Hunnicutt

    Socratic Investments, LLC

    You focus on your customer’s loyalty, what makes them come back for more? Good service? Quality products? Digital marketing can focus on customers trust on brands, so make sure that your brand is trustworthy and you can make sure of that by giving them the best experience through great customer service and quality products.

    1 day ago

  • Tenika B.

    Tenika B.

    Social media manager

    Very interesting article. Thank you for sharing this. Im particularly interested in a point you made in section #1 “creating the right match of a reward in a moment where your customer is most receptive” can you suggest how this might be actioned or give any examples of companies that already do this well?

    20 hours ago

  • Christian Poch

    Christian Poch

    Business Development Manager at Softonic

    Very interesting article!!! Let’s engage from second 1! 😉

    1 day ago

  • Donald Beasley

    Donald Beasley

    Independent Arts and Crafts Professional

    I’ve learned another new thing today.

    1 day ago

  • John Galavan

    John Galavan

    Sales Professional – Find me on Kindle!

    You do hit the one factor that must be managed- no attention span. This becomes crazy when building a brand but it must be addressed. You are on to something important Brian. How about the next post dealing with attention span and ways to break into this, move prospect along buying path, and closing. Or, using no attention span to build a brand.

    1 day ago

  • Cornelia Pauline

    Cornelia Pauline

    Entrepreneur/ Writer

    Great article! I especially found the part about the 2 second rule to be true. You have to engage your customers/users within the first few seconds and then build from there.

    1 day ago

  • Michael MacMillan

    Michael MacMillan 2nd

    CEO Vizualize Realtime Shopper Insights

    That is not just true about digital bricks & mortar centric brands have only 3 to 5 seconds typically as we’ll

    1 day ago

  • harry parks

    harry parks

    disigner

    wow

    1 day ago

  • Monika Tumaite

    Monika Tumaite

    International Business Management Student – The University of Sheffield/Copenhagen Business School

    All of the 3 points were very well put. Thanks Brian!

    1 day ago

  • Mary Rose DeMarco

    Mary Rose DeMarco

    Marketing & Accounts Manager at LiDestri Food, Beverage & Spirits

    Great article!! #mobilemoments

    1 day ago

  • Nora Shumpert

    Nora Shumpert

    Instructor at John Casablancas Modeling and Career Centers

    Love that information, thank you for it

    1 day ago

  • Delta Software Solutions

    Delta Software Solutions

    Traffic Surveys Solutions

    Well Authored!!! 🙂

    1 day ago

  • Marco Gabrielli

    Marco Gabrielli

    Head of Business Development at Scorpion Brand & Technology

    Simple 3 points, but each hits the nail on its head. Couldn’t agree more

    1 day ago

  • Samuel Sasmito

    Samuel Sasmito

    Marketing at PT. Saimen Citra Rasa

    “Cater to consumer behavior instead of changing it”

    1 day ago

  • Sachin Chawla

    Sachin Chawla 2nd

    Product Manager at Marketing & Sales Company

    Good article..

    1 day ago

  • Ravindra Chechani (Maheshwari), ITIL

    Ravindra Chechani (Maheshwari), ITIL

    Technical Leader at iNautix Tech. Ltd. (A BNY Mellon Company)

    Nice Article . Like the “Cater to consumer behavior instead of changing it”.

    1 day ago

  • Nora Kamsani

    Nora Kamsani

    Business Development Manager at Razzqee Services

    Well put together…Great tips

    1 day ago

  • Manolita Oligo

    Manolita Oligo 2nd

    live-in senior caregiver at White residence

    Servicing a customer is part of every purchase and interaction. So if we do it and experience it everyday in almost everything we do, why isn’t good customer service the norm? We all have stories about when we are treated exceptionally well or extremely poor. We tend to share these extraordinary stories with others. Warren Buffett said it best : It takes 20 years to build a reputation and 5 minutes to ruin it. If you think about that, you’ll things differently.”

    23 hours ago

  • Sheema Ali

    Sheema Ali

    Digital Marketing Strategist

    The 3rd Rule should come first.. For the simple reason that to bring about a change, you should understand the current status… Behavioral changes happen over a period of time & there is NO 2 mins noodles recipe to it.. Its prudent to start at a common topic of interest & gradually drive the consumers….

    23 hours ago

  • Basuraj Harijan

    Basuraj Harijan

    student at ssims

    Very interesting article and Its new learning 4 d day.

    23 hours ago

  • Julio Espina

    Julio Espina

    Marketing & E-Commerce Department Head at Powerhouse Distributors Inc.

    Those are some top-notch observations. I couldn’t agree any better. Instead of forcing them to engage with you, why not pattern your efforts to compliment their behavior. And therefore appearing more genuine rather than obstructive.

    22 hours ago

  • Jerca Vertovsek Macek

    Jerca Vertovsek Macek

    Digital Marketing Manager

    Great article! Thank you for the tips!

    22 hours ago

  • Nora Guba

    Nora Guba

    Marketing Manager, Central and Eastern Europe at CMS Cameron McKenna

    Spot on! Time to start thinking INSIDE the new digital box(es)

    21 hours ago

  • Hanna Barishnikova

    Hanna Barishnikova

    KA Manager at ABA English

    Good one! Thanks for sharing!

    21 hours ago

  • Eduardo M. Rosas

    Eduardo M. Rosas 2nd

    Capital Markets Business Development Manager

    well design thoughts, excellent article

    18 hours ago

  • tariq bensghir

    tariq bensghir

    MARKETER

    Absolute Media Monster. Guaranteed CB Best Seller! Venus Factor Is The Highest Converting, Highest Epc Female Fat Loss Offer Ever. Kyle Leon’s Best Vsl By Far http://441d2rhmkl0m2x2gqa3ivjgkfa.hop.clickbank.net/?tid=VENUS FACTOR

    19 hours ago

  • Raj Kosaraju

    Raj Kosaraju

    CIO at Maxil Technology Solutions Inc

    Brian, I liked the article. I absolutely agree with the fact that highly interactive connection makes brand engagement a delight instead of a chore. It is very important to note that the delight can only be unexpected. Consumer brands offer products to enhance some aspect of our lives; why can’t they do the same through their first impressions with us? To the extent that this can happen through content, sponsorship, or experiences – this is how integrated marketing has helped change this landscape.

    15 hours ago

  • Karen Matheson

    Karen Matheson

    Active Schools Manager at South Lanarkshire Leisure and Culture Ltd

    Really enjoyed this article!

    15 hours ago

  • Brett Jacobson

    Brett Jacobson

    Business and Systems Integration Analyst at Accenture Federal Services

    Interesting article. Wish companies would pick up on these ideas at a faster pace than what they are going at. There are so many ways to draw consumers in with advertising and it seems like companies are really missing the ball.

    15 hours ago

  • Jon Flores

    Jon Flores

    Director, Business Development

    Companies that can grab a prospects attention instantly are worthy of serious analysis as, especially on LinkedIn, the act of following your company is just the first step. Posting ads or updates for key players in your follower pool is the next step and if you already have their ear its all about making sure the content is worth listening (or in this case reading).

    15 hours ago

  • Avinash Singh

    Avinash Singh 2nd

    Marketing Executive at MetaOption

    Great Article !!

    15 hours ago

  • Lee Latham

    Lee Latham

    Member Relations Manager for Toledo Regional Chamber of Commerce

    “Target moments, not impressions” Turning sour to sweet as an example what a brilliant concept for m-commerce!

    15 hours ago

  • Maria Chufranova

    Maria Chufranova

    Magento, WordPress, SugarCRM, Drupal, Joomla, iOS, Android, SEO Accounts Manager

    Great article! Interesting thoughts. However I can’t agree with some of them. For example “There’s no waiting around, accumulating points or jumping through hoops – you earned the reward, so why shouldn’t you be able to enjoy it when you want to?” I know why! Because people value things they work for. Give a consumer free coupon on the street and see how many such instant coupons will be used. But give a consumer app with point collecting system and make it a game, a mission. Customers will be coming to your store/company over and over again and enjoy seeing app interface changing, new statuses achieved and new benefits collected. I know it because I’m the one who gets exited when my gas tank is empty. Because it means I get new point on my card and more rewards – I’m on the mission)) And I know I’m not the only one… Just saying…

    14 hours ago

  • Jaime Shine

    Jaime Shine

    Writing Services • Marketing Services • Social Media Services • Content Creation

    Love your article, Brian, especially point #2. As marketers, we can become fixed on impressions or views, which really don’t mean much in the long run. I’ve read some insightful posts and articles which bring up this point in light of the recent Facebook fiasco of losing reach.

    11 hours ago

  • Christopher Munz

    Christopher Munz

    Experienced Digital Marketer – Bridging the data gap between Social, Mobile, and Offline Channels for over 10 years

    3 great tips that will help keep you grounded next year with your marketing efforts.

    10 hours ago

  • Michael LiCalsi

    Michael LiCalsi

    Executive VP Marketing / Public Speaker

    #3 is key. Thanks for sharing.

    9 hours ago

  • Mickey Wind

    Mickey Wind

    Marketing with results

    Very good article. For businesses that have reward points, there should be points awarded just for somebody signing up for the program. In signing up a person took as much time out of their lives as they do when they add something to their cart. They should be rewarded for that time and for adding themselves to your marketing campaigns.

    9 hours ago

  • Fred Horstman

    Fred Horstman

    Sole Proprietor at My own company

    Number 3 is what Samsung did. They focused on consumer’s behavior. Sony tried to change consumer behavior. Now Samsung is number one.

    6 hours ago

  • Michelle Pate

    Michelle Pate

    Marketing Consultant

    Very well written…And I believe it is really true, in this age of instant analyses of engagement, it has really become necessary to be with the consumer rather than go against and try to force something extraordinary. Some of the most successful campaigns in this digital age have been those that have been simple and in tune with consumer mood.

    4 hours ago